12 Steps to Writing Better Headlines and Titles

Writing headlines have always been one of the most important aspects of a content strategy for companies. Even before there was competition, before social media existed, and in fact even before the age of the Internet, hooking your audience with a clever headline was taught in schools.

Now that we do have social media, competitors and other online optimization efforts to deal with, headlines have only become more important, and how we create those headlines changes from year to year because of these different factors.

12 Steps to Writing Better Headlines and Titles