Business strategy is one area that should be simple. All you have to do is pick your business goals and follow through. Yet, businesses struggle with this very simple process. This failure happens, despite consultants, magazines, articles, courses, workshops and SlideShare presentations. But why? Tim Lewko’s book, Making Big Decisions Better: How to Set and Simplify Business Strategy points the figure at a very simple answer. His book argues that we don’t understand what “strategy” really means, so we don’t know how to do strategy. Making Big Decisions Better shows how to correct this problem.
https://smallbiztrends.com/2017/10/making-big-decisions-better-book-review.html
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