Even before July 4, some retailers in my area were advertising back to school specials. Kids may not approve, but a host of factors are contributing to create a back to school shopping season that’s longer than ever before. The good news for retailers is if you play your cards right, back to school can also be highly profitable.
Back to school affects a wide range of markets, from Millennial parents with young children starting kindergarten to Boomers with children in college – not to mention college students shopping for themselves. It also affects a myriad of industries, from apparel and accessories to home furnishings (for dorm rooms), school supplies and electronics.
Retailers Get Ready! Back to School Marketing Ideas
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