The Key to Influencer Marketing Success is Targeting the Right Audience

So you’ve created an influencer marketing campaign. You found an influencer with tons of followers. You crafted the perfect message. You gained lots of impressions. But you didn’t notice any real results for your brand. So what went wrong? In many cases, the answer is that the brand didn’t target the right audience.

Small Business Trends recently had the opportunity to speak with consultant Shane Barker at Influencer Marketing Days in New York City’s Times Square. Barker has been in the influencer marketing space since its early days, helping brands turn those relationships with key individuals into actual sales and results.

https://smallbiztrends.com/2017/10/audience-of-the-influencer.html