The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story.

That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to follow them. And if you’re paying for an influencer marketing campaign, you want to make sure you’re paying for someone who has influence over actual humans.

https://smallbiztrends.com/2017/10/influencers-followers-are-human.html