A popular adage in the business community is that it’s cheaper to keep an existing customer than it is to gain a new customer. For that reason, businesses tend to put a lot of emphasis on building customer loyalty.
While customer loyalty is certainly an admirable goal, it’s one that also comes with added responsibility. Andrew McDermott, co-founder of HooktoWin used a personal anecdote to explain a situation that businesses often encounter with loyal customers.
With Great Customer Loyalty Comes Great Responsibility
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