For actors Ryan Devlin and Todd Grinnell, getting celebrities to endorse their startup was easy. Launching This Bar Saves Lives came with other challenges, like learning a new market and balancing their mission with the demand for sustainable growth.
Their enterprise really began in 2008, when Devlin and Grinnell used their celebrity to fundraise $30,000 to build a bridge in war-torn Liberia. They took meetings, shook hands and toured a clinic in Monrovia, where they saw starving children being fed Plumpy'Nut, a well-reputed RUTF (Ready to Use Therapeutic Food) that keeps kids alive in war- or disaster-torn regions.
Kristen Bell invests. Now what? - Jul. 28, 2014
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