When will companies learn the golden rule: Think before you tweet.
Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.
http://money.cnn.com/2017/11/15/media/keurig-hannity-tweets/index.html
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