The great Super Bowl Velveeta shortage of 2014 -- otherwise known as #cheesepocalypse -- was a stressful time for queso lovers nationwide. But the lack of available "cheese product" didn't affect anyone as much as Richard Lindsey or Brandon Kraft.
Lindsey and Kraft are members of an exclusive social media community. They were among the earliest to jump on the Twitter bandwagon and snagged their handles - @velveeta for Richard and @kraft for Brandon -- before their respective brand names caught on to the platform.
Inside the weird world of the accidentally Twitter famous - Feb. 5, 2016
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