More than 15 million people sampled Yahoo's live stream of an NFL game on Sunday, the two partners said on Monday. But viewership was significantly lower than it would have been on television.
Most of the audience for the Bills-Jaguars game was in the United States, but about 33% came from other countries, the partners said.
Yahoo's historic NFL live stream averages 2.36 million viewers - Oct. 26, 2015
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