The Challenge of Measuring Influencer Marketing Results

Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign.

Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketing campaigns for merchants, at the recent Influencer Marketing Days conference in New York City’s Times Square. Prussakov is also the Conference Chair for Influencer Marketing Days. So in organizing the event, he’s spoken to a lot of brands and influencers about the challenges they face when it comes to influencer marketing.

https://smallbiztrends.com/2017/10/measuring-influencer-marketing.html